Elevated Marketing Case Study

The Starting Point

I was engaged by Elevated Marketing to improve the performance of a Google Search campaign they were running for an auto collision shop in South Carolina, USA. 

Starting Metrics

  • Average CTR of 1.68% 
  • Average Call Rate of 28.65%
  • Average Cost per Call $15.20

The Results

By doing detailed keyword research and using my copywritng skills, I was able to generate a significant improvement. Not just in comparison to the existing ads, but also by industry standards. 

New Metrics

  • Average CTR of 3.51%
  • Average Call Rate of 41.11%
  • Average Cost per Call of $13.06

Comparing these new metrics to the previous ones;

  • CTR improved 118%
  • Call Rate improved 43.5%
  • Average Cost Per Call decreased 14%